Ramadan + White FridaySeasonal mega-sale suites
Football legendsSaudi ambassador shoots
GCCLocalised app assets
RetargetingDynamic ads by segment
Figures: Campaign scope as delivered. AliExpress’s user and sales figures are not published here.
Campaign Challenge
Overcome GCC shoppers’ hesitation about international shipping and win e-commerce share against regional giants.
Strategic barriers
- Hesitation about international shipping
- Trust issues with foreign platforms
- Competition from regional giants
- FMCG and fashion positioning
- GCC-specific market needs
Creative strategy
- Saudi football legends and regional celebrities
- Seasonal campaigns for Ramadan and White Friday
- Fast-shipping guarantee messaging
- GCC supply-chain messaging
- Clean grid design for clear pricing
Project
Ali Express
Sector
E-commerce
Pillar
Performance & Growth
Visual preview
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Visual Strategy: “Localized Trust & Mega-Value”
Deep localisation with familiar cultural figures and mega-value offers, set in a clean typographic hierarchy that puts price and shipping first.
Celebrity ambassadors
Saudi football legends building local trust.
Seasonal positioning
Ramadan and White Friday sales as the peak moments.
Fast shipping
Delivery guarantees that answer cross-border doubts.
App optimisation
Localised assets and retargeting for user acquisition.
Key Deliverables
Seasonal campaign suites, ambassador photoshoots, localised app assets and dynamic retargeting ads across GCC segments.
Outcomes
- Daily active users in the Kingdom grew over the campaign periods
- Brand-trust measures improved
- Purchasing shifted toward AliExpress in fashion and FMCG
Outcomes are as reported by the campaign team; detailed client figures are not published.
See the visual preview
5 project frames are available.
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