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Mouaz AlSabbagh

Senior Art Director|Creative Technologist

Bridging creative vision and commercial results across Saudi Arabia's governmental and private sectors — where strategic design meets measurable impact.

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Mouaz AlSabbagh

About

Professional Summary

Senior Art Director with 12+ years of strategic creative leadership transforming complex briefs into high-performance visual communications for governmental and private sector clients.

Proven expertise bridging premium brand trust with aggressive commercial results through Generative AI integration, data-driven strategy, and 360-degree campaign execution across 6+ industries. Track record of architecting scalable creative systems enabling 3x team capacity while maintaining premium quality standards. Demonstrated ability to generate $5M+ in documented revenue impact while leading institutional-scale positioning initiatives reaching 3B+ impressions.

+3BTotal Visibility (20 Projects)
+5M $Financial Impact
+140Distinct Projects
+20Case Studies Complete

Figures: Portfolio totals compiled from the documented case studies on this site (June 2026). Headline examples: 1.06B cumulative SMO engagement (Fitameen, 2022–2024); 1B SAR NDMC Sukuk savings requests (Athar Award 2024); $2.29M JACO Growth Trilogy revenue (JACO Arabia).

CORE EXPERTISE:

Creative Systems Architecture • Macro-Impact Institutional Positioning • Performance-Driven Design • AI-Integrated Workflows • Behavioural Economics • Social Impact Design • Multi-Platform Responsive Design • Mega-Event Creative Direction • Luxury & Premium Positioning • Market Disruption Strategy • Banking & Finance • Food & Restaurants • FMCG • Hospitality & Medical • Maintenance & Security • Car Services & Automotive • Sport & Gaming • Social Media & Live Streaming

Career

Experience

  1. Dec 2024 — June 2026

    Senior Art Director

    JACO ArabiaRiyadh, KSA

    Spearheading creative vision and AI-accelerated production for MENA's top live-streaming platform. Merging premium art direction with performance data to drive high-ROI campaigns, billion-scale visibility, and direct revenue.

  2. Apr 2022 — Dec 2024

    Art Director

    Fitameen Creative CommunicationRiyadh, KSA

    Commanded Fitameen’s creative engine, tackling massive Vision 2030 goals. Powered an explosive 1.06B visibility for SMO and drove 1B SAR for the winning NDMC Sukuk with high velocity, clean design at scale.

  3. Nov 2020 — Apr 2022

    Senior Graphic Designer

    The Marketing Department (TMD)Riyadh, KSA

    Designed high-converting 360° campaigns, merging premium aesthetics with data-driven strategy. Scaled visual production via AI workflows to drive massive brand visibility, engagement, and commercial ROI.

  4. Oct 2017 — Nov 2020

    Senior Graphic Designer

    Amer Al Aboud GroupJeddah, KSA

    Fuelled Amer Al Aboud Group's visual output with athletic energy and clear, clean design. Executed high-velocity, data-driven campaigns to accelerate brand growth, driving massive engagement and commercial ROI.

  5. Jan 2013 — Jul 2016

    Graphic Designer to Graphic Designer Supervisor (MENA)

    Pinehill Arabia Food Ltd (HQ)Jeddah, KSA

    Escalated to MENA Supervisor. Fuelled Pinehill’s creative engine with athletic energy and clear, clean aesthetics. Executed high-velocity FMCG campaigns at scale, driving massive regional visibility and accelerating brand dominance.

Toolkit

Technical & Creative Skills

AI & Generative Platforms

  • Gemini
  • Claude
  • Adobe Firefly
  • Midjourney
  • Stable Diffusion

Design & Creative Software

  • Photoshop
  • Illustrator
  • After Effects
  • Figma
  • Cinema 4D
  • Premiere Pro

Tools & Platforms

  • GitHub
  • Figma
  • Google AI Studio
  • Notion
  • Visual Studio Code

Code & Development

  • HTML5
  • CSS3
  • JavaScript
  • React
  • Tailwind CSS
  • Python
  • Node.js
  • PHP

Data & Backend

  • SQL
  • JSON
  • Firebase
  • REST APIs

Strategic & Management

  • Brand Strategy
  • Campaign Execution
  • Data-Driven Design
  • Team Leadership
  • Project Management
  • Performance Analytics

Education

Certifications

  1. 2008 — 2012

    Bachelor's Degree, Graphic Design

    International University of Science & Technology (IUST)Damascus, Syria
  2. 2025

    AI Boost Bites: Your Edge in the AI-Powered World

    GoogleSkills Google, Hyper
  3. 2019

    Fundamentals of Digital Marketing

    GoogleSkills Google, Hyper
  4. 2017

    Social Media Marketing Agency & Digital Marketing Business

    UdemyHyper

Recognition

Awards & Honours

Athar Award 2024 — Winner

Best Governmental Campaign

SAH: The Path to Financial Empowerment, Fitameen Creative Communication for NDMC

Athar Awards 2024 & 2025 — Shortlist

JACO Growth Trilogy & SAH

Innovative Campaign, Cultural Impact, Business Growth & Empowerment categories

MENA Digital Awards 2025 | Saudi Edition

Gold, Silver, & Bronze

GOLD: Social Cause Marketing, SILVER: Best Use of Outdoor Media, BRONZE: Best Use of Digital (Banking & Finance)

National Debt Management Center - NDMCGOLD

Best Governmental
Campaign

LinkedIn post: Gold — Best Governmental Campaign
Athar Festival Saudi’s platform for the creative marketing community.Athar Awards 2024
Strategic Management OfficeGOLD

Social and Influencer Marketing
– Social Cause Marketing

LinkedIn post: Gold — Social and Influencer Marketing – Social Cause Marketing
MENA Digital Awards and Digital Media Forum 2024-2025MENA Digital Awards - Saudi Edition
Education & Training Evaluation CommissionSILVER

Best Use of Media
– Best Use of Outdoor

LinkedIn post: Silver — Best Use of Media – Best Use of Outdoor
MENA Digital Awards and Digital Media Forum 2024-2025MENA Digital Awards - Saudi Edition
National Debt Management Center - NDMCBRONZE

Best Use of Digital by Sector
– Banking & Finance

LinkedIn post: Bronze — Best Use of Digital by Sector – Banking & Finance
MENA Digital Awards and Digital Media Forum 2024-2025MENA Digital Awards - Saudi Edition
FAQ

Frequently asked questions

What is his current role?

He was Senior Art Director at JACO Arabia, Saudi Arabia’s esports and live-streaming platform, from December 2024 to June 2026. Before that he was Art Director at Fitameen Creative Communication (April 2022 – December 2024).

Which tools does he use?

Adobe Photoshop, Illustrator, After Effects and Premiere Pro, Figma and Cinema 4D for design; Midjourney, Firefly, Stable Diffusion, Claude and Gemini for AI; and HTML, CSS, JavaScript, React, Python and SQL for prototypes and tools.

Which certifications does he hold?

Google AI Boost Bites (2025), Google Fundamentals of Digital Marketing (2019) and Udemy Social Media Marketing (2017).

Where can I download his CV?

ATS-ready CV files and a cover letter are on the Downloads page, or email mo3az.e.s@gmail.com for a tailored version.

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I'm available at

Email mo3az.e.s@gmail.com
Phone +966 50 175 7969
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